iWatch Gets Swiss Launch Partner - Apple Hires Swiss Watch Executive For iWatch Launch

Smartwatches clearly seem to exist the next 'in' thing in today'southward tech world. Google's I/O event saw several smartwatch launches. These featured the company's Android Wear OS which is designed to be a portable version of its Android OS for smartphones and other devices. Apple was also rumored to have a smartwatch in the works, the iWatch. Well, we have more word for y'all today related to the iWatch and it comes from CNBC. Apple has 'poached' the sales manager of Swiss luxury watch maker TAG Huer to aid it with the launch of it'due south iWatch.

Swiss Watch Executive To Help Apple Market place The Watch As 'Swiss Made'

Apple has been for quite a while trying to become summit people in wearables and other industries to help it with its iWatch. It reportedly fifty-fifty asked Kobe Bryant to help test the iWatch in farthermost environments. Head of LVMH, the comapny that owns TAG Huer disclosed to CNBC that one if it's sales executives had indeed gone over to Apple. Jean-Claude Biver, head of LVMH watch brands said that the sales director left as recently every bit last calendar week. He said he was happy that the manager went over to Apple, instead of going over to the contest. "If it had been a straight competitor, I would have felt a scrap betrayed, but if he goes to Apple I recall it is a great experience for him," he said.

Senior luxury goods annotator at Bernstein, Mario Ortelli, said that Apple's product would cease upwardly being a threat to lower end Swiss watches. However, in the long run it would besides aid concenter a younger crowd towards watches. Apple tree is expected to launch the sentinel this October. Other individuals whose help Apple tree has enlisted to assist with the iWatch include head of Atlas Wearables Alex Hseih and medical professional Michael O' Reilly.